The New Rules of Marketing & PR

 

By:

 

David Meerman Scott

 

 

 

When jumping into the publishing ocean, a new writer needs an industry professional to throw them a life raft. David Meerman Scott’s book The New Rules of Marketing & PR is just such a raft.

 

Scott writes from over two decades of experience in marketing and public relations. In the Internet’s infancy, Scott defied the established rules of marketing and began focusing on online marketing campaigns. After developing programs that have generated over a billion dollars in sales, Scott has become one of the industry leaders.

 

The New Rules of Marketing & PR is the much sought after life raft any author should be looking for. He covers everything from blogging to podcasting and websites. Scott includes links in his footnotes to point the reader in the right online direction.

 

Scott discusses how to optimize your search engine marketing and how to use social media professionally. Written in a conversational tone, The New Rules of Marketing & PR is a must read for anyone drowning in the publishing ocean.

 

For more information on David Meerman Scott check out www.davidmeermanscott.com