The New Rules of Marketing & PR

By:

David Meerman Scott

When jumping into the publishing ocean, a new writer needs an industry professional to throw them a life raft. David Meerman Scott’s book The New Rules of Marketing & PR is just such a raft.

Scott writes from over two decades of experience in marketing and public relations. In the Internet’s infancy, Scott defied the established rules of marketing and began focusing on online marketing campaigns. After devel...